Consumer behavior : the Indian context (concept and cases)

By: Ramesh Kumar, SMaterial type: TextTextPublication details: Noida: Pearson India Education Services, 2017Edition: 2nd edDescription: xv, 329 pISBN: 9789332586499Subject(s): Consumer behavior | Branding strategies | Consumer decision makingDDC classification: 658.8342 RAM
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Item type Current library Collection Shelving location Call number Materials specified Status Date due Barcode
Management Books Presidency University Library
Non-Fiction Management 658.8342 RAM (Browse shelf(Opens below)) Available 38045

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