Advertising and IMC : principles and practice

By: Moriarty, SandraContributor(s): Mitchell, Nancy | Wells, William | Wood, Charles | Wells, WilliamMaterial type: TextTextPublication details: Noida: Pearson India Education Services, 2022Edition: 11th edDescription: 664 pISBN: 9789390394937Subject(s): Advertising | Strategic communication | Brand promotionDDC classification: 659.1 MOR
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Item type Current library Collection Shelving location Call number Materials specified Status Date due Barcode
Management Books Presidency University Library
Non-Fiction Management 659.1 MOR (Browse shelf(Opens below)) Available 38003

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