Visual merchandising and its impact on impulse buying behaviour - with special reference to green products in FMCG sector

By: Priyadarshini NContributor(s): Udupa, Akhila RMaterial type: Text

TextPublication details: Bengaluru: Presidency University, 2022Description: xx, 240 pISBN: 20183MGT0024Subject(s): Buying Behaviour | Visual Merchandising | Management - SOMDDC classification: 659.157 PRI Online resources: Click here to access online

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Materials specified	URL	Status	Date due	Barcode
Thesis	Presidency University Library	Reference	Management	659.157 PRI (Browse shelf(Opens below))		Link to resource	Hardcopy - Reference only		T36

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Previous	658.84 RAD Customer E-satisfaction towards AI and technology enabled services : a study on online fashion retail	658.872 NAI Analytical study on the digital marketing practices adopted at higher education institutions	658.872 VAI Social media marketing and its impact on customer purchase intention towards handloom products through select web portals	659.157 PRI Visual merchandising and its impact on impulse buying behaviour - with special reference to green products in FMCG sector

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