Consumer behavior and culture : consequences for global marketing and advertising

By: Mooij, Marieke K. deMaterial type: TextTextPublication details: London: SAGE Publications, Inc, 2019Edition: 3rd edDescription: xvii, 451 pISBN: 9781544318165Subject(s): Business and Management | Consumer behavior | Consumer behavior | Consumers Psychology | Cross-cultural studiesDDC classification: 658.8 MOO
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Item type Current library Shelving location Call number Materials specified Status Date due Barcode
Management Books Presidency University Library
Management 658.8 MOO (Browse shelf(Opens below)) Available 44578

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