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Understanding India : cultural influences on Indian television commercials

TextPublication details: New Delhi: Sage publications India Pvt. Ltd, 2014Description: xi, 175 pISBN: 9788132113928Subject(s): Advertising | Content Analysis | Film and CinemaDDC classification: 659.14 CHA

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Holdings
Item type	Current library	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Media Studies Books	Presidency University Library	Media Studies and Journalism	659.14 CHA (Browse shelf(Opens below))		Available		43244

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Previous	658.1082 JET Beauty paradigm : gender discourse in Indian advertising	658.45 JET Corporate communication : principles and practice	659.1 BAR Advertising concept book : think now, design later- a complete guide to creative ideas, strategies and campaigns	659.14 CHA Understanding India : cultural influences on Indian television commercials	659.201 TRA Public relations theory	746.920 MIA Fashionpedia the visual dictionary of fashion design	746.92023 MAR Fielf guide how to be a fashion designer	Next

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