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Controversies in contemporary advertising

By: Sheehan, Kim BartelMaterial type: Text

TextPublication details: New Delhi: Sage Publications, 2014Edition: 2nd edDescription: xvii, 311 pISBN: 9781452261072Subject(s): Advertising agencies | Advertising--Social aspectsDDC classification: 659.1 SHE

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Holdings
Item type	Current library	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Management Books	Presidency University Library	Management	659.1 SHE (Browse shelf(Opens below))		Available		43803

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Previous	659.1 ROS Marketing communications objectives, strategy, tactics	659.1 SAG Advertising and branding basics	659.1 SHA Advertising and integrated marketing communications	659.1 SHE Controversies in contemporary advertising	659.1 SIN Marketing and advertising management	659.1 SIN Marketing and advertising management	659.1 TAG Ad critique : how to deconstruct ads in order to build better advertising	Next

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