Global marketing and advertising : understanding cultural paradoxes

By: Mooij, Marieke deMaterial type: TextTextPublication details: New Delhi: Sage Publications, 2022Edition: 6th edDescription: xxi, 504 pISBN: 9781529732504Subject(s): Advertising | Consumer behavior | Target marketingDDC classification: 658.802 MOO
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Item type Current library Shelving location Call number Materials specified Status Date due Barcode
Management Books Presidency University Library
Management 658.802 MOO (Browse shelf(Opens below)) Available 43811

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