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Consumer behaviour : applications in marketing

TextPublication details: New Delhi: Sage Publications, 2022Edition: 4th edDescription: xii, 357 pISBN: 9781529730838Subject(s): Consumer behavior | Consumer behavior--Psychological aspects | Consumer behavior--Social aspectsDDC classification: 658.8342 EAS

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Holdings
Item type	Current library	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Management Books	Presidency University Library	Management	658.8342 EAS (Browse shelf(Opens below))		Available		43812

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Previous	658.8342 BRA Qualitative methods, part II : symbolic consumer behavior or consumption symbolism - Vol. 9	658.8342 CLO Online consumer behavior : theory and research in social media, advertising, and e-tail	658.8342 COS Historical and cultural approaches to consumption - Vol. 5	658.8342 EAS Consumer behaviour : applications in marketing	658.8342 FER Advertising effect : how to change behaviour	658.8342 GAN 21st century consumers : a behavioural perspective	658.8342 GAN 21st century consumers : a behavioural perspective	Next

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