Brands and branding
Material type:
TextPublication details: London: Sage Publications Ltd., 2016Description: xi, 282 pISBN: 9781473919525Subject(s): Brand Management | Branding | BrandsDDC classification: 658.827 BRO
| Item type | Current library | Shelving location | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Management Books | Presidency University Library | Management | 658.827 BRO (Browse shelf(Opens below)) | Available | 44021 |
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| 658.827 AAK Aaker on branding : 20 principles that drive success | 658.827 BAI Branding in a competitive marketplace | 658.827 BEV Brand management : co-creating meaningful brands | 658.827 BRO Brands and branding | 658.827 CHA Perfect pill : 10 steps to build a strong health care brand | 658.827 DEC Creating powerful brands | 658.827 GUP Brand wars : combat strategies for Indian brands |
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