Marketing theory : the nature and scope of marketing - Vol. 1

By: Busch, Paul [Editor]Contributor(s): Gaski, John F [Contributor] | Gundlach, Gregory T [Contributor] | Ringold, Debra Jones [Contributor] | Sheth, Jagdish N [Series Editor] | Smith, Robert E [Contributor]Material type: TextTextSeries: Legends in Marketing - Shelby D. Hunt ; Vol. 1-10Publication details: London: Sage Publications Ltd. , 2011Description: xlv, 229 pISBN: 9788132105206Subject(s): Consumer studies | Marketing | Nature and scope of marketingDDC classification: 658.84 BUS
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Item type Current library Shelving location Call number Materials specified Vol info Status Date due Barcode
Management Books Presidency University Library
Management 658.84 BUS (Browse shelf(Opens below)) Vol. 1 Available 44108

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