Helping define the field and expand its horizons - Vol. 1

By: Olson, Jerry C [Editor]Contributor(s): Christensen, Glenn L [Contributor] | Jacobs, Rick [Contributor] | Sheth, Jagdish N [Series Editor] | Zaltman, Gerald [Contributor]Material type: TextTextSeries: Legends in Consumer Behavior - Jacob Jacoby ; Vol. 1-8Publication details: London: Sage Publications Ltd. , 2015Description: xlviii, 436 pISBN: 9789351501244Subject(s): Consumer behavior | Consumer research | Consumption (economics)DDC classification: 658.834 OLS
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Item type Current library Shelving location Call number Materials specified Vol info Status Date due Barcode
Management Books Presidency University Library
Management 658.834 OLS (Browse shelf(Opens below)) Vol. 1 Available 44118

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