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Macromarketing applications, part II : marketing versus consumer research - Vol. 13

TextSeries: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Publication details: London: Sage Publications Ltd., 2015Description: xxix, 280 pISBN: 9788132118602Subject(s): Consumer behaviour | Consumers | Customer valuesDDC classification: 658.8342 HIL

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Holdings
Item type	Current library	Shelving location	Call number	Materials specified	Vol info	Status	Date due	Barcode
Management Books	Presidency University Library	Management	658.8342 HIL (Browse shelf(Opens below))		Vol. 13	Available		44258

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Previous	658.8342 GEN Neuromarketing for dummies	658.8342 GER Meterialism and consumer culture questioning what matters in life - Vol. 3	658.8342 GOU Qualitative methods, part III : subjective personal introspection - Vol. 10	658.8342 HIL Macromarketing applications, part II : marketing versus consumer research - Vol. 13	658.8342 HIR "Radical" experiential views : the consumption experience and customer value - Vol. 2	658.8342 HUB Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models - Vol. 1	658.8342 JON Contagious : why things catch on	Next

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