Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

By: Bearden, William O [Editor]Contributor(s): Haws, Kelly L [Editor] | Netemeyer, Richard G [Editor]Material type: TextTextPublication details: Thousand Oaks, California: SAGE Publications, Inc, 2011Edition: 3rd edDescription: xiv, 603 pISBN: 9781412980180Subject(s): Business and Management | consumer behaviour | Consumer behaviour | Consumer researchDDC classification: 658.83 BEA
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Shelving location Call number Materials specified Status Date due Barcode
Management Books Presidency University Library
Management 658.83 BEA (Browse shelf(Opens below)) Available 44725

There are no comments on this title.

to post a comment.

© Copyright 2017 by Presidency University. All Rights Reserved.