Planned social change and the diffusion of innovation - Vol. 1
Material type: TextSeries: Legends in marketing : Gerald Zaltman ; Vol. 1Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2018Description: lix, 471 pISBN: 9789352806645Subject(s): Elicitation Technique | Innovation | Marketing Management | Marketing Theory | Social Change | Consumer Behavior | MarketingDDC classification: 658.80092 MOOItem type | Current library | Shelving location | Call number | Materials specified | Vol info | Status | Date due | Barcode |
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Management Books | Presidency University Library | Management | 658.80092 MOO (Browse shelf(Opens below)) | Vol. 1 | Available | 44736 |
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658.80092 MAT Marketing of services : retailing and health care - Vol. 7 | 658.80092 MAZ Models, theory, and methods - Vol. 6 | 658.80092 MIL Ethics, quality of life, and pedagogy - Vol. 8 | 658.80092 MOO Planned social change and the diffusion of innovation - Vol. 1 | 658.80092 MOR Relationship marketing - Vol. 8 | 658.80092 OFI Processing of price information - Vol. 1 | 658.80092 PAR Consumer behavior : empirical research - Vol. 2 |
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