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Marketing management - Vol. 4

By: Wathieu, Luc [Editor]Contributor(s): MacInnis, Deborah J [Contributor] | Smith, Daniel C [Contributor] | Pinson, Christian [Contributor] | Sheth, Jagdish N [Series Editor]Material type: Text

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TextSeries: Legends in marketing : Gerald Zaltman ; Vol. 4Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2018Description: xxx, 271 pISBN: 9789352806645Subject(s): Elicitation Technique | Innovation | Marketing Management | Marketing Theory | Social Change | Consumer Behavior | MarketingDDC classification: 658.80092 WAT

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Item type	Current library	Shelving location	Call number	Materials specified	Vol info	Status	Date due	Barcode
Management Books	Presidency University Library	Management	658.80092 WAT (Browse shelf(Opens below))		Vol. 4	Available		44739

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Previous	658.80092 VEN Creating and managing the product mix - Vol. 3	658.80092 VIT Macromarketing, ethics, and social responsibility : the development period - Vol. 5	658.80092 WAL Consumer behavior research - Vol. 3	658.80092 WAT Marketing management - Vol. 4	658.80092 WEB Strategic marketing : organizational orientation and capabilities - Vol. 4	658.80092 WIL Broadening the concept and applications of marketing - Vol. 8	658.80092 WIN Clustering and segmentation - Vol. 2	Next

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