Marketing theory - Vol. 5

By: Yadav, Manjit S [Editor]Contributor(s): Kohli, Ajay K [Contributor] | Deshpande, Rohit [Contributor] | Jaworski, Bernard J [Contributor] | Sheth, Jagdish N [Series Editor]Material type: TextTextSeries: Legends in marketing : Gerald Zaltman ; Vol. 5Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2018Description: xxv, 434 pISBN: 9789352806645Subject(s): Elicitation Technique | Innovation | Marketing Management | Marketing Theory | Social Change | Consumer Behavior | MarketingDDC classification: 658.80092 YAD
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Item type Current library Shelving location Call number Materials specified Vol info Status Date due Barcode
Management Books Presidency University Library
Management 658.80092 YAD (Browse shelf(Opens below)) Vol. 5 Available 44740

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