Analytical study on the digital marketing practices adopted at higher education institutions

By: Nair, K.V. RajendranContributor(s): Senthilkumar [CON]Material type: Text

TextPublication details: Bengaluru: Presidency University, 2022Description: xxxi, 251 pISBN: 20183MGT0018Subject(s): Digital marketing | Higher education institutions | Management - SOMDDC classification: 658.872 NAI Online resources: Click here to access online

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Materials specified	URL	Status	Date due	Barcode
Thesis	School of Management	Reference	Management	658.872 NAI (Browse shelf(Opens below))		Link to resource	Access Restricted		T57

Previous	No cover image available No cover image available	No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available
Previous	658.478 PAT Cyber risk exposures and assessment of factors contributing to preparedness to handle cyber risks	658.81 HAV Sales and distribution management : text and cases	658.84 RAD Customer E-satisfaction towards AI and technology enabled services : a study on online fashion retail	658.872 NAI Analytical study on the digital marketing practices adopted at higher education institutions	658.872 VAI Social media marketing and its impact on customer purchase intention towards handloom products through select web portals	659.157 PRI Visual merchandising and its impact on impulse buying behaviour - with special reference to green products in FMCG sector

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