Consumer-brand relationships : theory and practice
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TextPublication details: London: ; Routledge, ; 2012Description: xxvi, 424 pISBN: 9781138961548Subject(s): Brand name products | Branding (Marketing) | Customer relationsDDC classification: 658.8343 FOU
| Item type | Current library | Shelving location | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Management Books | Presidency University Library | Management | 658.8343 FOU (Browse shelf(Opens below)) | Available | 46535 |
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| 658.8342 THO Discipline and liberation in consumption - Vol. 9 | 658.8342 WIL Inspirational applications, part II : scholarship and creativity - Vol. 15 | 658.8342 YUR Fashion and the consumer | 658.8343 FOU Consumer-brand relationships : theory and practice | 658.84 BAK Marketing theory : a student text | 658.84 BAS E-commerce and mobile commerce technologies | 658.84 BAS E-commerce and mobile commerce technologies |
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