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Cases in public relations management : the rise of social media and activism

By: Swann, PatriciaMaterial type: Text

TextPublication details: New York: Routledge, Taylor & Francis Group, 2020Edition: 3rd edDescription: xii, 621 pISBN: 9781138088870Subject(s): Industrial publicity | Public relations | Public relations--ManagementDDC classification: 659.2 SWA

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Holdings
Item type	Current library	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Management Books	Presidency University Library	Management	659.2 SWA (Browse shelf(Opens below))		Available		49126

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Previous	659.2 PAG Introduction to strategic public relations : digital, global, and socially responsible communication	659.2 STA Art and craft of PR : creating the mindset and skills to succeed in public relations today	659.2 STJ Cases in public relations strategy	659.2 SWA Cases in public relations management : the rise of social media and activism	659.2 WIL Strategic public relations leadership	659.2 WIT TATA : the evolution of a corporate brand	659.20285 KAU Corporate communication through social media : strategies for managing reputation	Next

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