Marketing management : Indian cases

By: Gupta, PrachiContributor(s): Aggarwal, Ashita Majra, Hufrish Isaac, Jacob Jain, Varsha Radha Krishna, G. Narang, Ritu Shanthi Venkatesh Paul A., Suresh Goswami, Susobhan []Material type: TextTextPublication details: Noida: Pearson India Education Services., 2018Description: xvii, 120 pISBN: 9789332587106Subject(s): Consumer behavior | Marketing managementDDC classification: 658.8 GUP
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