Shah, Kruti <br/><br/>
Advertising and integrated marketing communications 

 - New Delhi:  McGraw Hill Education India Pvt. Ltd.,  2015. 
 - xxviii, 889 p. 
<br/><br/><label>ISBN: </label>9781259026058 1259026051 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing communications<br/>Marketing strategy
<br/><br/><label>Dewey Class. No.: </label>659.1 SHA