TY  - BOOK
AU  - Shah, Kruti
TI  - Advertising and integrated marketing communications
SN  - 9781259026058
U1  - 659.1 SHA 
PY  - 2015///
CY  - New Delhi
PB  - McGraw Hill Education India Pvt. Ltd.
KW  - Advertising
KW  - Marketing communications
KW  - Marketing strategy
ER  -