Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective 

 - 9th ed. 
 - New Delhi:  McGraw Hill Education India Pvt. Ltd.,  2016. 
 - xliv, 1016 p. 
<br/><br/><label>ISBN: </label>9781259026850 125902685x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Advertising<br/>Marketing communication
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL