Kuruganti, Sandhya <br/><br/>
Business analytics :  applications to consumer marketing 

 - Chennai:  McGraw Hill Education India Pvt. Ltd.,  2017. 
 - xxv, 716 p. 
<br/><br/><label>ISBN: </label>9789351341598 9351341593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Usage management<br/>Retention management<br/>Analytics
<br/><br/><label>Dewey Class. No.: </label>658.4038 KUR