TY  - BOOK
AU  - Kuruganti, Sandhya
AU  - Basu, Hindol
TI  - Business analytics: applications to consumer marketing
SN  - 9789351341598
U1  - 658.4038 KUR 
PY  - 2017///
CY  - Chennai
PB  - McGraw Hill Education India Pvt. Ltd.
KW  - Usage management
KW  - Retention management
KW  - Analytics
ER  -