TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Peteraf, Margaret A.
AU  - Gamble, John E.
AU  - Strickland, A. J.
AU  - Jain, Arun Kumar
TI  - Crafting & executing strategy: the quest for competitive advantage
SN  - 9789339204082
U1  - 658.4012 THO 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education India Pvt. Ltd.
KW  - Executing strategy
KW  - Crafting
ER  -