Cateora, Philip R. <br/><br/>
International marketing 

 - 15th ed. 
 - New Delhi:  McGraw Hill Education India Pvt. Ltd.,  2015. 
 - xxxiii, 622 p. 
<br/><br/><label>ISBN: </label>9789339204464 9339204468 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises<br/>Global marketing strategies
<br/><br/><label>Dewey Class. No.: </label>658.848 CAT