TY  - BOOK
AU  - Cateora, Philip R.
AU  - Gily, Mary C.
AU  - Graham, John L.
TI  - International marketing
SN  - 9789339204464
U1  - 658.848 CAT 
PY  - 2015///
CY  - New Delhi
PB  - McGraw Hill Education India Pvt. Ltd.
KW  - Export marketing
KW  - International business enterprises
KW  - Global marketing strategies
ER  -