Ramaswamy, V. S. <br/><br/>
Marketing management :  global perspective Indian context 

 - 5th ed. 
 - New Delhi:  McGraw Hill Education India Pvt. Ltd.,  2014. 
 - xlv, 788 p. 
<br/><br/><label>ISBN: </label>9781259026416 1259026418 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing environment<br/>Consumer analysis
<br/><br/><label>Dewey Class. No.: </label>658.802 RAM