TY  - BOOK
AU  - Ramaswamy, V. S.
AU  - Nama Kumari
TI  - Marketing management: global perspective Indian context
SN  - 9781259026416
U1  - 658.802 RAM 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education India Pvt. Ltd.
KW  - Marketing
KW  - Marketing environment
KW  - Consumer analysis
ER  -