TY  - BOOK
AU  - Saxena, Rajan
TI  - Marketing management
SN  - 9789339223304
U1  - 658.802 SAX 
PY  - 2016///
CY  - New Delhi
PB  - McGraw Hill Education (India) Private Limited
KW  - Marketing management
KW  - Marketing environment
KW  - New product management
ER  -