Lehmann, Donald R. <br/><br/>
Product management 

 - 4th ed. 
 - Chennai:  McGraw Hill Education India Pvt. Ltd.,  2018. 
 - xvi, 494 p. 
 - McGraw-Hill / Irwin Series in Marketing .
<br/><br/><label>ISBN: </label>9780070603486 0070603480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing planning<br/>Financial analysis<br/>Customer relationship management
<br/><br/><label>Dewey Class. No.: </label>658.56 LEH