TY  - BOOK
AU  - Lehmann, Donald R.
AU  - Winer, Russell S.
TI  - Product management
SN  - 9780070603486
U1  - 658.56 LEH 
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill Education India Pvt. Ltd.
KW  - Marketing planning
KW  - Financial analysis
KW  - Customer relationship management
ER  -