Best, Roger <br/><br/>
Market-based management 

 - 6th ed. 
 - Noida:  Pearson India Education Services,  2015. 
 - 506 p. 
<br/><br/><label>ISBN: </label>9789332549678 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 BES