Kotler, Philip <br/><br/>
Principles of marketing 

 - 15th ed. 
 - Noida:  Pearson India Education Services,  2016. 
 - xxiii, 732 p. 
<br/><br/><label>ISBN: </label>9789332558472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing process<br/>Marketing strategy<br/>Marketing environment
<br/><br/><label>Dewey Class. No.: </label>658.802 KOT