TY  - BOOK
AU  - Andreasen, Alan R.
AU  - Kotler, Philip R.
TI  - Strategic marketing for non-profit organizations
SN  - 9789332549517
U1  - 658.802 AND 
PY  - 2015///
CY  - Noida
PB  - Pearson India Education Services
KW  - Marketing
KW  - Marketing strategies
KW  - Branding
ER  -