Mukerjee, Kaushik <br/><br/>
Customer relationship management :  a strategic approach to marketing 

 - New Delhi:  PHI Learning Pvt. Ltd.,  2014. 
 - xxi, 170 p. 
<br/><br/><label>ISBN: </label>9788120332850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Customer relations<br/>Customer service
<br/><br/><label>Dewey Class. No.: </label>658.812 MUK