TY  - BOOK
AU  - Mukerjee, Kaushik
AU  - Sheth, Jagdish N.
TI  - Customer relationship management: a strategic approach to marketing
SN  - 9788120332850
U1  - 658.812 MUK 
PY  - 2014///
CY  - New Delhi
PB  - PHI Learning Pvt. Ltd.
KW  - Marketing
KW  - Customer relations
KW  - Customer service
ER  -