Witzel, Morgen <br/><br/>
TATA :  the evolution of a corporate brand 

 - Gurgaon:  Penguin Books India Pvt. Ltd.,  2010. 
 - xvii, 222 p. 
<br/><br/><label>ISBN: </label>9780670084067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TATA<br/>Corporate brand<br/>Business firm - India
<br/><br/><label>Dewey Class. No.: </label>659.2 WIT