TY  - BOOK
AU  - Witzel, Morgen
AU  - Ram Charan
TI  - TATA: the evolution of a corporate brand
SN  - 9780670084067
U1  - 659.2 WIT 
PY  - 2010///
CY  - Gurgaon
PB  - Penguin Books India Pvt. Ltd.
KW  - TATA
KW  - Corporate brand
KW  - Business firm - India
ER  -