TY  - BOOK
AU  - Bijapurkar, Rama
TI  - We are like that only: understanding the logic of consumer India
SN  - 9780143065975
U1  - 339.470954 BIJ 
PY  - 2009///
CY  - Gurgaon
PB  - Portfolio
KW  - Consumer Behavior
KW  - Consumer India
ER  -