Srinivasan, R. <br/><br/>
Services marketing :  the Indian context 

 - 4th ed. 
 - New Delhi:  PHI Learning Private Limited,  2014. 
 - xvi, 283 p. 
<br/><br/><label>ISBN: </label>9788120350342 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 SRI