TY  - BOOK
AU  - Pingali Venugopal
TI  - Marketing channel management: a customer-centric approach
SN  - 9780761995517
U1  - 658.84 PIN 
PY  - 2012///
CY  - New Delhi
PB  - Sage Response
KW  - Marketing management
KW  - Advertising and sales
KW  - Retail management practices
ER  -