Kotler, Philip <br/><br/>
B2B brand management 

 - Berlin:  Springer,  2006. 
 - xvi, 357 p. 
<br/><br/><label>ISBN: </label>9783540253600 3540253602 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Brand name products<br/>Product branding
<br/><br/><label>Dewey Class. No.: </label>658.827 KOT