TY  - BOOK
AU  - Kotler, Philip
AU  - Pfoertsch, Waldemar
AU  - Michi, Ines
TI  - B2B brand management
SN  - 9783540253600
U1  - 658.827 KOT 
PY  - 2006///
CY  - Berlin
PB  - Springer
KW  - Marketing
KW  - Brand name products
KW  - Product branding
ER  -