TY  - BOOK
AU  - Kotler, Philip
AU  - Tybout, Alice M.
AU  - Calder, Bobby J.
TI  - Kellogg on marketing
SN  - 9788126528417
U1  - 658.8 KOT 
PY  - 2010///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Marketing
ER  -