TY  - BOOK
AU  - Arun Kumar
AU  - Meenakshi, N.
TI  - Marketing management
SN  - 9788125942597
U1  - 658.802 ARU 
PY  - 2013///
CY  - Noida
PB  - Vikas Publishing House Pvt. Ltd.
KW  - Fundamentals of marketing
KW  - Product decisions
KW  - Business marketing
ER  -