TY  - BOOK
AU  - Brafman, Ori
AU  - Brafman, Rom
TI  - Sway: the irresistible pull of irrational behavior
SN  - 9780753516829
U1  - 155.92 BRA 
PY  - 2009///
CY  - New York
PB  - Virgin Books
KW  - Human behaviour
KW  - Irrational behaviour
KW  - Human psychology
ER  -