TY  - BOOK
AU  - Tanner, John F.
TI  - Analytics and dynamic customer strategy: big profits from big data
SN  - 9788126551613
U1  - 658.834 TAN 
PY  - 2014///
CY  - New Delhi
PB  - Wiley India Pvt. Ltd.
KW  - Big data for business
KW  - Decision making
KW  - Customer strategy
ER  -