TY  - BOOK
AU  - Linoff, Gordon S.
AU  - Berry, Michael J. A.
TI  - Data mining techniques: for marketing, sales and customer relationship management
SN  - 9788126534722
U1  - 006.312 LIN 
PY  - 2012///
CY  - New Delhi
PB  - Wiley India
KW  - Data mining techniques
ER  -